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| Criterion |  Product Strategy Impact Mapping |  Growth A/B Testing |  UX Research Surveys |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 3-14 Tage | 45-90 min |
Participantsdifferent | 3-8 | 1-6 | 50+ | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary | Survey Results, Charts, Segment Insights | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation | QuantitativeResearchValidation | GrowthStrategyMarketPortfolio |