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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
LowHighHighLow
Timedifferent
30-60 minMehrere Wochen2-6 h20-45 min
Participantsdifferent
2-102-6 researchers plus sample3-81-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCurrent Reality Tree, Core Problems, Intervention IdeasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
Systems thinkingRoot causePatterns
OutcomesInnovationResearchQuantitative
Systems thinkingRoot causeConstraintsCausality
Systems thinkingPatternsDynamics
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