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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowHighHighLow
Timedifferent
30-60 minMehrere Wochen2-6 h15-30 min
Participantsdifferent
2-102-6 researchers plus sample3-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsRoot cause notes, Countermeasures
Tagsno overlap
Systems thinkingRoot causePatterns
OutcomesInnovationResearchQuantitative
CausalityIncidentRoot causeTimeline
Root causeIncidentLeanProblem solving
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