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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.
Complexitydifferent
LowHighLowMedium
Timedifferent
30-60 minMehrere Wochen15-30 min2-4 h
Participantsdifferent
2-102-6 researchers plus sample2-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesRoot cause notes, CountermeasuresFamily Tree Diagram, Pattern Notes, Systemic Measures
Tagsno overlap
Systems thinkingRoot causePatterns
OutcomesInnovationResearchQuantitative
Root causeIncidentLeanProblem solving
Root causePatternsIncidentSystemic
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