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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitysame
LowLowLowLow
Timedifferent
30-60 min30–60 min45–90 min20-45 min
Participantsdifferent
2-104-83-101-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
Systems thinkingRoot causePatterns
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
Systems thinkingPatternsDynamics
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