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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-2 h30-90 min45-90 min
Participantsdifferent
2-83-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
ICE Table, Top Idea ListTOWS Matrix, Strategic Options, Priority ActionsConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
PrioritizationScoringGrowthDecision
StrategyAnalysisOptions
ConstraintsDecisionPlanningOptions
GrowthStrategyMarketPortfolio
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