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| Criterion |  Product Strategy ICE Scoring |  Innovation Rapid Ideation |  Innovation Crazy 8s |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 5-20 min | 8-15 min | 45-90 min |
Participantsdifferent | 2-8 | 1-20 | 1-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Ideenpool, Roh-Shortlist, Cluster | Sketch Set, Idea Shortlist, Direction Options | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | PrioritizationScoringGrowthDecision | BrainstormingIdeationDivergenceSpeed | BrainstormingSketchingSpeedDivergenceDesign sprint | DecisionCriteriaScoringTradeoffs |