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| Criterion |  Product Strategy ICE Scoring |  UX Research Empathy Mapping |  Facilitation Decision Jam |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 30–60 min | 60-90 min | 45-90 min |
Participantsdifferent | 2-8 | 4-8 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Empathy Map, Assumptions List, Research Gaps | Problem Cluster, Prioritized Challenge, Experiment | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | PrioritizationScoringGrowthDecision | SynthesisQualitativeWorkshop | FacilitationDecisionProblem solvingWorkshop | DecisionCriteriaScoringTradeoffs |