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| Criterion |  Product Strategy ICE Scoring |  Innovation Design Thinking |  Delivery MoSCoW |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-60 min | 1 Tag bis mehrere Wochen | 30-90 min | 45-90 min |
Participantsdifferent | 2-8 | 4-10 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Problem Statement, Prototype, Test Learnings | Prioritized Backlog, Release Scope, Tradeoff Notes | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | PrioritizationScoringGrowthDecision | InnovationPrototypeResearch | PrioritizationScopeDecision | DecisionCriteriaScoringTradeoffs |