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| Criterion |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 45-90 min | 30-60 min | 20-35 min |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |