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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30-60 min90-180 minMultiple workshops over several weeks45-90 min
Participantsdifferent
2-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
ICE Table, Top Idea ListCoD Table, Prioritization SequenceHooked loop, Trigger map, Reward design, Ethics checkDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
PrioritizationScoringGrowthDecision
PrioritizationDeliveryEconomicsDecision
GrowthBehaviorRetention
DecisionCriteriaScoringTradeoffs
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