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| Criterion |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 45-90 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |