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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Rights Mapping |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | Mehrere Wochen | 90-180 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Issue Map, Positions, Argument Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Rights Matrix, Agreement | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | RationaleKnowledgeDecision | OutcomesInnovationResearchQuantitative | DecisionGovernanceAlignmentResponsibility | InnovationPrototypeResearch |