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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 hMehrere Wochen1-2 h1 Tag bis mehrere Wochen
Participantsdifferent
2-82-6 researchers plus sample1-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Issue Map, Positions, Argument NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesConcept Map, Relationship Labels, Knowledge GapsProblem Statement, Prototype, Test Learnings
Tagsno overlap
RationaleKnowledgeDecision
OutcomesInnovationResearchQuantitative
KnowledgeConceptsMappingSensemaking
InnovationPrototypeResearch
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