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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-3 h1-3 h1-5 Tage1-4 Wochen
Participantsdifferent
2-83-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Issue Map, Positions, Argument NotesBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
RationaleKnowledgeDecision
FlowMeasurementConstraints
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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