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| Criterion |  Innovation How Might We |  Business Strategy Porter Five Forces |  Business Strategy Three Horizons |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–45 min | 1-3 h | Halbtags-Workshop, dann iterativ | 1-3 h |
Participantsdifferent | 1-10 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Five Forces Analysis, Competitive Risks, Strategic Options | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | FramingOpportunityIdeationQuestions | StrategyCompetitionMarket | StrategyInnovationPortfolioForesight | IdeationInnovationCreativity |