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Criterion
How Might We
Innovation
How Might We
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–45 min1-2 h Setup, laufend90-180 min initial, dann laufend1-2 h Setup
Participantsdifferent
1-102-63-82-20
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsOpportunity Solution Tree, Experiment Backlog, Learning LogKPI Tree, Owner ListOKR set, Measurement plan, Review cadence
Tagsno overlap
FramingOpportunityIdeationQuestions
DiscoveryOutcomesExperimentsOpportunity
MetricsStrategyAlignmentMeasurement
GoalsAlignmentOutcomesMeasurement
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