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Criterion
How Might We
Innovation
How Might We
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–45 min1-3 h1-2 h30-60 min
Participantsdifferent
1-102-81-82-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsMorphological Box, Concept Combinations, Idea ShortlistConcept Map, Relationship Labels, Knowledge GapsSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
FramingOpportunityIdeationQuestions
IdeationInnovationCreativity
KnowledgeConceptsMappingSensemaking
BrainstormingIdeationCreativityReframingInnovation
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