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Criterion
How Might We
Innovation
How Might We
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–45 min8-15 min1-3 h30-60 min
Participantsdifferent
1-101-102-82-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsSketch Set, Idea Shortlist, Direction OptionsMorphological Box, Concept Combinations, Idea ShortlistSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
FramingOpportunityIdeationQuestions
BrainstormingSketchingSpeedDivergenceDesign sprint
IdeationInnovationCreativity
BrainstormingIdeationCreativityReframingInnovation
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