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| Criterion |  Innovation How Might We |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–45 min | 45-90 min | Halbtags-Workshop, dann iterativ | 1-3 h |
Participantsdifferent | 1-10 | 2-8 | 3-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | StrategyMarketAnalysis |