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Criterion
How Might We
Innovation
How Might We
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–45 min45-90 min1-3 h1-3 h
Participantsdifferent
1-102-82-82-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsAnsoff Matrix, Growth Options, Risk NotesContext Map, Integration Patterns, Boundary NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
FramingOpportunityIdeationQuestions
GrowthStrategyMarketPortfolio
Domain-Driven DesignBoundariesStrategy
StrategyMarketAnalysis
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