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Criterion
How Might We
Innovation
How Might We
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitysame
LowLowLowLow
Timedifferent
30–45 min10-20 min30-60 min30-60 min
Participantsdifferent
1-104-100+3-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsIdea List, Shared Insights, Emergent ThemesReverse Ideas, Risk Themes, Solution IdeasIdea pool, Theme clusters, Shortlist
Tags1 shared
FramingOpportunityIdeationQuestions
FacilitationInclusionIdeation
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityWorkshopDivergence
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