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Criterion
How Might We
Innovation
How Might We
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–45 min10-20 min1-3 h30-60 min
Participantsdifferent
1-104-100+2-82-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsIdea List, Shared Insights, Emergent ThemesMorphological Box, Concept Combinations, Idea ShortlistSCAMPER Idea List, Concept Shortlist, Variation Notes
Tags1 shared
FramingOpportunityIdeationQuestions
FacilitationInclusionIdeation
IdeationInnovationCreativity
BrainstormingIdeationCreativityReframingInnovation
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