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Criterion
How Might We
Innovation
How Might We
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–45 min10-20 min1-3 h30-60 min
Participantsdifferent
1-104-100+2-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsIdea List, Shared Insights, Emergent ThemesMorphological Box, Concept Combinations, Idea ShortlistIdea pool, Theme clusters, Shortlist
Tags1 shared
FramingOpportunityIdeationQuestions
FacilitationInclusionIdeation
IdeationInnovationCreativity
BrainstormingIdeationCreativityWorkshopDivergence
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