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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowLowLow
Timedifferent
Multiple workshops over several weeks30-60 min1-2 h45-90 min
Participantsdifferent
2-83-102-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRisk Matrix, Top Risk ListDIBB document, Belief list, Bet list, Learning reportAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthBehaviorRetention
RiskDecisionPrioritizationAssessment
StrategyDecisionAssumptionsHypothesis
GrowthStrategyMarketPortfolio
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