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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks60-90 min1-3 h45-90 min
Participantsdifferent
2-82-101-52-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRICE Scores, Ranked List, Assumption LogFunnel report, Drop-off analysis, Optimization hypothesesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
GrowthBehaviorRetention
PrioritizationScoringRoadmapTradeoffs
AnalyticsConversionGrowth
DecisionCriteriaScoringTradeoffs
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