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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
MediumLowHighLow
Timedifferent
Multiple workshops over several weeks45-90 min1-4 Wochen30-60 min
Participantsdifferent
2-82-81-62-10
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkRACI Matrix, Responsibility Map, Decision NotesExperiment results, Decision log, Learning summaryDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
GrowthBehaviorRetention
RolesResponsibilityGovernanceOperations
ExperimentsGrowthAnalyticsValidation
DecisionRolesGovernanceAlignment
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