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| Criterion |  Growth Hooked Model |  Product Strategy OKRs |  Product Strategy SMART Goals |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | Multiple workshops over several weeks | 1-2 h Setup | 15-30 min | 60-120 min |
Participantsdifferent | 2-8 | 2-20 | 1-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GrowthBehaviorRetention | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | GrowthRetentionConversion |