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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-2 h Setup1-2 h90-180 min
Participantsdifferent
2-82-203-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkOKR set, Measurement plan, Review cadenceNorth Star metric, Input metric tree, Measurement cadenceGQM Table, Metric Profiles
Tagsno overlap
GrowthBehaviorRetention
GoalsAlignmentOutcomesMeasurement
GrowthMetricsAlignmentRetention
MetricsMeasurementEngineeringAlignment
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