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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Multiple workshops over several weeksWochen bis Monate je Goal90-180 min initial, dann laufend45-90 min
Participantsdifferent
2-83-103-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkGoals, Idea bank, Step-project list, Tasks, Learning reportsKPI Tree, Owner ListImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthBehaviorRetention
RoadmapOutcomesPlanningExperiments
MetricsStrategyAlignmentMeasurement
OutcomesStrategyBehaviorPlanning
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