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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
Multiple workshops over several weeks1-3 h1-4 Wochen45-90 min
Participantsdifferent
2-81-55-202-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesDiary Entries, Longitudinal Patterns, Experience TimelineAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthBehaviorRetention
AnalyticsConversionGrowth
UX researchTrackingBehavior
GrowthStrategyMarketPortfolio
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