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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
Multiple workshops over several weeks60-120 min45-90 min2-4 h
Participantsdifferent
2-82-82-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAnsoff Matrix, Growth Options, Risk NotesFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
GrowthBehaviorRetention
Theory of ConstraintsAssumptionsSystems thinking
GrowthStrategyMarketPortfolio
Theory of ConstraintsSystems thinkingChange
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