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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Multiple workshops over several weeks60-120 min45-90 min1-2 h
Participantssame
2-82-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAnsoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthBehaviorRetention
Theory of ConstraintsAssumptionsSystems thinking
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
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