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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Multiple workshops over several weeks1-4 Wochen30-60 min45-90 min
Participantsdifferent
2-85-203-122-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDiary Entries, Longitudinal Patterns, Experience TimelineSWOT matrix, Strategic options, Action listAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthBehaviorRetention
UX researchTrackingBehavior
StrategyAnalysisMarketPositioning
GrowthStrategyMarketPortfolio
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