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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumHighMediumLow
Timedifferent
Multiple workshops over several weeks1-4 Wochen45-90 min1-2 h
Participantsdifferent
2-86-30 Experten2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkExpert Forecast, Consensus Range, Assumption NotesDecision Matrix, Scoring Rationale, Selected OptionDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthBehaviorRetention
ForecastingExpertsDecisionStrategy
DecisionCriteriaScoringTradeoffs
StrategyDecisionAssumptionsHypothesis
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