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| Criterion |  Growth Hooked Model |  Business Strategy Business Model Canvas |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | Multiple workshops over several weeks | 1-2 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Business Model Canvas, Assumption List, Business Hypotheses | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | GrowthBehaviorRetention | Business modelStrategyValueInnovation | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |