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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumHighLowLow
Timedifferent
Multiple workshops over several weeksHalber Tag bis mehrere Wochen1-5 Tage30-60 min
Participantsdifferent
2-84-12Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkBalanced Scorecard, Strategic Measures, Initiative MapInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthBehaviorRetention
StrategyMetricsExecution
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
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