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| Criterion |  Growth Hooked Model |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | Multiple workshops over several weeks | 45-90 min | 1-2 h | 60-120 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GrowthBehaviorRetention | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis | GrowthRetentionConversion |