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| Criterion | ![]() UX Research HEART Framework | ![]() UX Research User Interviews | ![]() Product Strategy Counter Metrics | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 120 min initial, dann laufend | 30–60 min per interview | 30-60 min | 30-60 min |
Participantsdifferent | 3-6 | 1 participant per interview | 2-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Interview Notes, Themes, Insight Summary | Counter Metric List, Guardrail Definitions | Completed Experiment Canvas, Success Metric |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | QualitativeResearchCustomerDiscovery | MetricsMeasurementStrategyExperiments | ExperimentsValidationDiscoveryHypothesis |



