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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumLowHighMedium
Timedifferent
120 min initial, dann laufend1-5 Tage1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
3-6Nutzertraffic1-62-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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