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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend90-180 min1-4 Wochen
Participantsdifferent
3-62-83-61-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogGQM Table, Metric ProfilesExperiment results, Decision log, Learning summary
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
MetricsMeasurementEngineeringAlignment
ExperimentsGrowthAnalyticsValidation
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