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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend1-3 h90-180 min
Participantsdifferent
3-62-81-53-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogFunnel report, Drop-off analysis, Optimization hypothesesGQM Table, Metric Profiles
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
AnalyticsConversionGrowth
MetricsMeasurementEngineeringAlignment
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