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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Diary Study.
UX Research
Diary Study
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend1-4 Wochen1-2 Wochen
Participantsdifferent
3-62-85-201-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogDiary Entries, Longitudinal Patterns, Experience TimelineExperiment card, Result summary, Next bet
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
UX researchTrackingBehavior
MarketingGrowthExperimentsLearning
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