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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Diary Study.
UX Research
Diary Study
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend1-4 Wochen1-4 Wochen
Participantsdifferent
3-62-85-201-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogDiary Entries, Longitudinal Patterns, Experience TimelineExperiment results, Decision log, Learning summary
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
UX researchTrackingBehavior
ExperimentsGrowthAnalyticsValidation
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