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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
120 min initial, dann laufend1-2 h Setup, laufend1-4 Wochen1-5 Tage
Participantsdifferent
3-62-81-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
HEART-GSM Table, DashboardAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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