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| Criterion |  UX Research HEART Framework |  Growth North Star Metric |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 120 min initial, dann laufend | 1-2 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-6 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | HEART-GSM Table, Dashboard | North Star metric, Input metric tree, Measurement cadence | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | GrowthMetricsAlignmentRetention | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |