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| Criterion |  UX Research HEART Framework |  Product Strategy KPI Tree |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 120 min initial, dann laufend | 90-180 min initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 3-6 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HEART-GSM Table, Dashboard | KPI Tree, Owner List | Experiment results, Decision log, Learning summary |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | MetricsStrategyAlignmentMeasurement | ExperimentsGrowthAnalyticsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
