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| Criterion |  UX Research HEART Framework |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 120 min initial, dann laufend | 30-60 min | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-6 | 2-8 | 2-8 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio | StrategyMetricsExecution |