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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
120 min initial, dann laufendMultiple workshops over several weeks1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
3-62-81-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardHooked loop, Trigger map, Reward design, Ethics checkExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
GrowthBehaviorRetention
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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