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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
120 min initial, dann laufend1-2 Wochen25-40 min30-60 min
Participantsdifferent
3-61-61-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardExperiment card, Result summary, Next betLearning Card with evidence and next actionCounter Metric List, Guardrail Definitions
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryLearning
MetricsMeasurementStrategyExperiments
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